Authorized Seller
Optic white denim for sharp contrast.
Purple Brand's P001 in optic white is a low-rise skinny jean built with reinforced belt loops and hidden back pocket rivets for quiet durability. The bright white makes any top look sharper, from a black hoodie to a summer tee.
Style it: Wear it with a black hoodie and black sneakers for sharp contrast. Shop more Purple Brand.
About Purple Brand: Luke Cosby and Rob Lo co-founded Purple Brand in Vancouver in 2017. The label is known for luxury denim crafted with meticulous construction and detailing, later extended to leather jackets, hoodies and more.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $150.


