Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
Bold red briefs with Billionaire Boys Club branding where it counts.
The BB Floating Briefs give your everyday basics the Billionaire Boys Club treatment: a bold red base with logo detailing and an elastic waistband. They sit comfortably under anything, from denim to tailored trousers, and make an easy add-on to any order.
Style it: Add a pair alongside a Billionaire Boys Club tee and your go-to jeans. Shop more Billionaire Boys Club.
About Billionaire Boys Club: Pharrell Williams and Nigo launched Billionaire Boys Club in New York in 2003, debuting it in the "Frontin'" video. The label is credited with carrying hip-hop-rooted streetwear into high fashion, alongside its skate-minded sister line, Ice Cream.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $150 — add another piece to unlock it.
You can buy them online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $150.
Yes. Every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.
Available in sizes S to 2XL, with an elastic waistband.
Add a pair alongside a Billionaire Boys Club tee and your go-to jeans. Shop Billionaire Boys Club at Pure.
No. Underwear is final sale, so it cannot be returned or exchanged, and Pure does not offer refunds. Need help with sizing? Text a Pure stylist at (404) 808-2115.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.

