Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
A hometown nod to 4:04 Atlanta time.
The 4:04 Pure Atlanta Time Tee is a hometown piece from the house label: a black crewneck in 100% cotton. Clean and easy to style, it works on its own with denim or layered under an open jacket.
Style it: Pair it with black jeans and a Pure Logo Snapback in black. Shop more Pure
About Pure: Pure is Pure Atlanta's own house label, designed for the boutique's clients in Atlanta and Houston.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175 — add another piece to unlock it.
You can buy it online at PureAtlanta.com or in store at Pure Atlanta, 3393 Peachtree Rd NE, Suite 5025B, Lenox Square, Atlanta, GA 30326, (404) 841-3466, and Pure Houston, 5015 Westheimer Rd, Houston Galleria, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day via UPS, and US ground shipping is free on orders over $175. Questions? Text a stylist at (404) 808-2115.
Yes. Every item sold by Pure is 100% authentic. Learn more on the Authenticity Guaranteed page.
Available in sizes XS to 4XL.
100% cotton.
Browse the full Pure collection to find pieces that pair with it, or text a stylist at (404) 808-2115 for styling help.
Online orders of full-price items can be exchanged within 14 days of delivery. Sale items and underwear are final sale, and Pure does not offer refunds.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.



